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Home / Blog / 2015 / September / Top 5 Lead Generation Trends for Franchises in 2015

Top 5 Lead Generation Trends for Franchises in 2015

Adapt or get left behind. That’s the key takeaway from the latest lead generation trends for 2015.

In today’s consumer driven society, word of mouth is not enough to sustain a successful business model. Other lead generation tactics that used to work such as outdoor advertising banners, newspaper ads, and yellow pages listings are also largely ineffective when not supplemented with the latest in lead generation tactics.

While some franchises continue to cling to their tried and true tactics for generating leads, the most successful have stepped up and employed the latest trends for capturing new business, including:

Consumer Driven Website

With more options than ever before, consumers have turned to the internet to compare and shop for goods and services. Meet your customers where they are by advertising your business online with a great website. And, with more than half of consumers conducting these searches from their mobile devices, make sure your website is equipped with responsive, mobile-friendly technology.

Other popular lead generation tactics for websites include:

  • Gated content (resources that require a form fill before a user can access the content)
  • Call-to-actions that stand out
  • Consistent content or blog updates
  • Infographics, videos, white papers, and special offers

Pay-Per-Click Advertising

Search engine marketing or pay-per-click advertising has quickly become one of the most effective ways to drive qualified, targeted leads for your business. PPC advertising allows you as a business owner to advertise your business to exactly whom you want and when you want. Unlike organic efforts, PPC offers virtually immediate visibility for your business online, and with a properly optimized landing page, you could see an increase in new jobs almost instantly.

Social Media

The most recent statistics indicate that approximately 74% of consumers rely on social media to influence their purchasing decisions. Is your business taking advantage of this lead generation trend? Social media, when supplemented with other lead generation tactics, is a great way to promote your business and drive valuable traffic to your website. Use social media to share your story, provide valuable tips, and offer discounts.

Engage Your Community

Despite the rise in online advertising and a burgeoning technology-savvy consumer base, word of mouth is not dead. It just looks different than it used to. Today’s word-of-mouth takes place predominantly online, with review forums like CheckATrade, Yelp, Trust Pilot, Google My Business, and even Facebook. A great way to generate more leads is to make your current customers happy, because when they’re not happy, they won’t just tell their friends, they’ll tell the entire internet community. Engage your community by getting positive reviews and establishing a strong local presence.

Establish Mentoring Relationships

Connect with other people in the industry and learn from their experience. Franchisee mentoring is a great way to learn what lead generation tactics work and which ones don’t (so you don’t have to try and fail on your own).

When the Proverbial Rubber Meets the Road

This may all sound good, but daunting to implement. The good news is, you don’t have to figure this out on your own. Choosing to open a franchise with The Dwyer Group means you get instant access to the training, support, and tools you need to generate more leads for your business. Whether you are an entrepreneur or an independent business owner, The Dwyer Group has something to offer you. Request for a Prospectus to learn more!

Categories: General Franchising

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